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KEY PLAYERS

We offer a scale-able, flexible and smart team, tailored to your brief.
Lisa and Quentin are the company founders. 

LISA BETTI

 

Lisa is a communications specialist working across both agency and client environments, with an extensive track record in the pharmaceutical sector and many other industries such as travel, retail and wellbeing.
 

She offers very capable strategic marketing and planning advice, supported by excellent creative, project and budget management skills.

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Experience includes:
 

  • Internal, advocacy, corporate and product communications (e.g. change management comms, CSR programmes, patient support programmes)
     

  • Corporate branding (rebranding projects, asset creation, writing brand guidelines, corporate PowerPoint templates)
     

  • Corporate and project narratives and presentation creation
     

  • Integrated communication campaigns (across multiple channels for multiple stakeholders)
     

  • CRM & digital strategy and implementation (GDPR-compliant image banks, website creation and management, developing single customer view databases, using insights to develop personalised communication campaigns)
     

  • Project management (across complex campaigns and corporate projects)

QUENTIN BOYES 

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Quentin provides a valuable combination of commercial, marketing and data expertise to organisations wanting to navigate forward towards sustainability, recognising the need to move towards “stakeholderism” rather than just “shareholderism”.
 

He offers a particular blend of skills and expertise to help clients engage with all their stakeholders, including employees and community, in meaningful and transparent ways that build trust, loyalty and underpin the social licence to operate, whilst maintaining brand values.

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Experience includes:

  • Advising businesses on how to develop customer, employee and community engagement strategies, uncover insights around their beliefs, emotions and behaviours, to shape communication and business strategies around corporate sustainability.
     

  • Creating and working with project management teams to transform insights into actionable plans, relevant and effective in triggering change for good and delivering stakeholder expectations.
     

  • Helping businesses work their customer and employee data harder to deliver communications which drive sales, profit, loyalty and satisfaction levels.
     

  • Encouraging businesses to think laterally about how to monetise their customer data through new revenue channels, reduce marketing costs whilst increasing ROI, adopting a data and insight-led approach.
     

  • Engaging and motivating stakeholders and influencers having spoken/presented at various events/forums over the years.

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© 2023 Smarteez Ltd. 

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